Ogilvy Budapest

Time for hope

On December 7, the leaders of the world will gather in Copenhagen to determine the fate of the planet. UN Secretary-General Ban Ki-moon appealed to the heads of the global agency holding companies for their assistance in achieving a positive outcome at the COP (Conference of Parties) 15 UN Climate Change Conference to, in his words, seal the deal.

OgilvyEarth took the strategic lead on the project and developed a creative concept and a truly involving movement - Hopenhagen.

The creative concept of Hopenhagen stemmed from the idea that the U.N. Climate Change Conference in Copenhagen is an opportunity to protect people and the planet and to encourage global green growth in order to change the fate of the planet. The campaign's creative materials will emphasize the need to shift from "coping" or ignoring our global challenges to "hoping" and ultimately acting to create a new reality.

Hopenhagen is an open source campaign, meaning that is powered by the people and created in the voice of global citizens: both online and offline content will be generated by the visitors themselves.

The website, Hopenhagen.org, serves as the campaign hub, where users may learn about climate change issues and, most importantly, make their voice heard and send a message to the delegates attending the U.N.

The Hungarian launch of Hopenhagen campaign starts in November simultaneously with the establishment of OgilvyEarth Budapest.

Join the movement and become a citizen of Hopenhagen!

OgilvyEarth Budapest

2009 is one of our most difficult years ever. But that makes it all the more important that we look both to the future and to the world outside in anticipation of the recovery. In the outside world, this is a pivotal year in the development of sustainability, which will culminate in the climate change summit in Copenhagen in December. The move from "green" as a purely environmental issue to sustainability as a driver of shared, conscientious growth is well understood by many of our clients. But, to date, the communications world has done surprisingly little to respond.

Following the global initiative, Ogilvy Group Budapest launched OgilvyEarth, a first-of-its-kind sustainability practice, to help our clients capture this opportunity. This practice is driven by an outstanding team representing advertising, strategic planning, interactive and activation disciplines – in strategic partnership with Hill and Knowlton public relations agency.

OgilvyEarth is committed to help to grow our clients’ business by combining what we already know about brand transformation with powerful insights into sustainability.
Having people on the ground in every corner of the world ensures that we have the local insight required to take on any project, anywhere at anytime. But it is a single, global point of view of the business and societal opportunities that lie in sustainability, which unites us.
To learn more about the global OgilvyEarth initative go to www.ogilvyearth.com

There is more in it than you think

Check out our latest campaign for Sport, using the hottest digital technology, augmented reality.

365 Budapest

In the successful TV series based around the lives of ad people titled “Mad Men”, a character said “This place has more failed artists and intellectuals than the Third Reich” about his fictional agency. We, who work in a place like this, often feel what they were talking about. We all have our little pet projects dear to our hearts, but a lot of them are stillborn – we often lack the energy or the dedication to carry them to term.
But not Molnár Zsolt, one of our brightest young art directors. After working on pannon all day, he still has juice left to finish his monumental undertaking, his website: www.365budapest.com
I’m not gonna spoil what the year long experiment in photography is about, but it’s pretty awesome. Check it out.

A short list of accomplishments

Two of our 2008 works ended up on shortlist at the Ringier Népszabadság Awards 2008, in two categories: Print ad of the year (Pannon mobil internet campaign) and Creative ad of the year (Fanta stickers). This is pretty cool news – especially since it meant a party invitation. Since you can’t gain weight from free food, we were happy to visit the gala, where t-shirt wearing creatives could mingle with suits from clients while watching crazy dance numbers on the stage.
Thank you for the nomination, we had a lot of fun!

 

Our nominated pannon ad. Get it?

 

Planning our terrible revenge at the party – eating our weight in chicken for every award we didn’t get.

Start up your brain

Brief history of the greatest lastest Sport ad

Sport is the chocolate bar that boosts your brain-power. OK. But. How does your brain work  ? Just think  . It runs from one idea to another, hits something then goes the other way. Just like a pinball. So we got the smallest camera in commercial use. But it couldn’t fit into anybody’s brain. So we just had to build the pinball. Actually, five of them. In Prague. In a big-big studio with all the Chech pinball specialists. After it, it was just plain play-play-play, serious work. And some sightseeing while the pinballs were getting their beauty sleep for the big shooting day. Add to the mix a day of freezing shooting (pretending to be spring) in Budapest, some Miraculous places in Prague, traditional Chech kitchen...and bar...and look what came out:

The Scrabble ads conquered French Alps

Our Scrabble campaign received the Central and Eastern Europe Grand Cristal at the Méribel Ad Festival. The poster series which has been previously honored with a Grand Prix at the Golden Drum and was shortlisted in Cannes, won the Grand Cristal in the outdoor category. The Central Europe Cristal Awards jury judged over 443 campaigns. Agencies, clients and producers from 11 countries entered the competition to receive the Cristal. The jury members have rewarded Cristals for the best creations in different media: film, press, outdoor, cyber, radio etc. The ambition of the Festival is to promote European advertising creativity and is graced each year by Donald Gunn.

   

Getting Kreativ

Since you’re our regular reader, you must’ve learned a lot about our agency. You can read posts about our more exciting times, when we win awards and pitches, or simply party (for more information see our X-mas post).
But you couldn’t read much about who pulls all the strings. Every great man in histroy has a strong woman behind him, and we like to think every great agency has one too.
If you want to know more about her, go over to kreativ.hu to read the online version of Kreativ Magazin's December issue cover story -  an interview with our CEO,  Andrea Peto-Dickinson, about her thoughts on leading Ogilvy.

Ogilvy Group was ranked 3rd on AdAge's Global Marketers Report

Ogilvy has always been famous for its capabilities to handle global brands with a proven track record. In its annual Global Marketers Report, mapping out agency network assignments of global marketers, AdvertisingAge ranked Ogilvy Group as no. 3 agency. Ogilvy handles 38 global accounts for example IBM, Ford, GSK, Motorola and Kraft - just to name a few clients seeking to leverage their powerful brands accross worldwide markets with the help of our network capabilities.

Ogilvy starts the year with fresh energywinning MOL

After a nearly half-year long pitch process, Ogilvy was announced as one of the two winners and became a lead agency of MOL. Out of the eleven agencies invitied for the tender, MOL selected the best two to share the communicational tasks of the leading regional energy company. We are very proud to now have two of the top10 most profitable Hungarian companies in our portfolio. Congratulations to the whole pitch team!

Ogilvy Xmas party Gangsters and chorus girls

On Monday we had our annual Dinner&Dance at the Cotton Club. The "gangsters and chorus girls" theme reflected the American Prohibition times of the great depression, since we are in a somewhat similar situation today.

 

However costumes were not obligatory, most of us were inspired by the fabulous stlye of the twenties.

   

The party was kicked off by Bandika (our head of copy) as Don Corleone, making us an offer we couldn`t refuse…

   

…and then we listened to our CEO Andrea’s speech

   

Then we all joined the „who knows more about each other” quiz – Balázs, who recently joined the agency, got really excited when he finally found a correct answer…

       

Although it is really hard to beat a CFO in poker, the absolute winner of the games was Szabolcs, head of OgilvyAction

 

…then we had a delicious dinner

 

…and danced, danced, danced till the bar was closed…

 

Thanks to Pablo for the music…

 

...and special thanks to Nóra, Léna and Eszti, who organized the party!

What does travel mean to you?

Recently OgilvyAction London asked our network’s creatives to create artpieces that encapsulate the theme "what does travel mean to you”. 82 Ogilvy artists from 16 offices submitted 118 unique works. Their creativity was displayed as a wall of art for British American Tobacco at this year’s premiere annual travel industry event – the TFWA in Cannes. Personally invited guests (key representatives of the Travel Retail Industry) were asked to select their preferred artwork as a unique gift.
From the Budapest team, our Venezuelean art director, Pablo Campos took part in this initiative with this stunning artpiece.

Pablo explained ”From the begining when we (OgilvyAction team) were asked to participate, I felt quite motivated to create this piece for 2 simple reasons: Firstly because it was an art oriented request, and on the other hand travelling is a very important part of my life since my family and old good friends live on the other side of the world. For the creation of this piece I decided to flow through many photos I have taken during some trips I had in Latin America in the past few years. The sea is definitely the main character in this image, cause it's the one that separates me from my roots, the one that has to be crossed to experience the traces of time. There it's possible to spot the simplicity of the people that live, work, love and die in a horizont of tranquility that luckily keeps them quite ignorant and away from the so called civilized world.” 

Pablo's artpiece was picked by one of the key representatives of the German Travel Retail Industry, so this beautiful creation will soon move to Germany as a reminder of Ogilvy creativity.

Red Hot Wine Day 2 – RED FRIDAY

Continuing our annual tradition people at the office receive some creative boost in the form of free, Ogilvy sponsored hot red wine. Last year, the how wine was a shining beacon of hope in the harsh winter. Snow and harsh temperatures outside, hot wine inside – naturally, it made the office feel mighty comfortable. Even though this year we have almost swimsuit weather outside (god bless global warming) the public demanded to have Red How Wine Days back. At Ogilvy you should ask, and you shall receive (next: bread and circus).
On Fridays you can ask the lovely receptionist girls in the kitchen for either „Red” or „Hot” wine (the Hot version was enriched with rum and champagne). During the holiday season, since nothing says Christmas, like getting hammered at your workplace.
Here are some pictures, of how our December Friday afternoons look like.

     

    

Our ECD’s „Elevator” film wona Silver at the Epica

Ogilvy Group Ukraine won a Silver at the 22nd annual Epica Awards festival with the „Elevator” film created by Bartek, our Executive Creative Director, who used to be the creative director of the Kyev Ogilvy office before. The widely celebrated Elevator commercial has been previously honored with Bronze at the Kyev International Advertising Festival, Gold at the Moscow Advertising Festival, and Silver at Golden Hammer. Adding to that, the spot made it to the Finalists at Golden Drum and became the CUP Awards Nominee. The TV spot’s industry recognition is also justified with the solid commercial results it yielded. Developed for ISystem International telecommunications company, the spot proved to be its  most effective TV commercial ever generating 40% increase in sales. The spot has been viewed by over 100,000 people on YouTube, which is the biggest number for a TV commercial produced in Central and Eastern Europe so far.
Congratulations to Bartek and to the whole Kyev team!

New creative director joined our team!

Kismarty-Lechner Balázs joined us as creative director this month. His primary role will be to lead the IBG (International Brand Group) creative team. Balázs has been working in advertising for more than a decade – he used to work at Grey, Publicis and spent some time in New York at a local ad agency. During his career he worked on leading brands like Coca-Cola, T-Online, Renault and Hewlett Packard.  He also used to teach at the University of Applied Arts for years. Balázs has a clear vision how he wants to work with his people:
"I like working with a team, and I like working in a team. When I was teaching I always tried to give tasks where the students were able to work together in a team from the beginning till the end. I know talented people who could only show their talents after they started to work in a group where their ideas could become reality. A good group can hit the highest level they have ever dreamt – that’s what I believe in."

Pannon team collects another shiny award

We are more than happy to share the great news that we have won the Golden Dove with our "Pannon Fleet DM" campaign. The international Golden Dove direct marketing award was established by the Hungarian Direct Marketing Association to acknowledge creativity in the field of DM. The jury awarded the Golden Dove in eight categories - our Pannon campaign won in the Telekom/IT category.
Special thanks for  Zsolti Pintér  who was the creative genius of our CRM materials, to Krisztián Csikós , who has enough patience and expertise to handle these projects successfully and to Balázs Tóth , who pushes really hard on the production side to meet the high quality standards and the tough deadlines!
Have a look at the award winning creative:

  

   

Pannon „1000 free minutes” campaign Silver Effie Winner

Our agency’s 1000 free minutes campaign for Pannon received the Silver Effie at the Effie Awards held October 31, in Budapest. The Effie Awards honor the most significant achievement in the business of marketing communications: ideas that work. Effie winners represent client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.



The objective of the award winning campaign was to increase and strengthen the number of Pannon’s postpaid customers on a saturated market, and stand out from the tough competition communication. Thanks to the campaign, sales results were 85,77% higher than originally planned.



Congratulations, Pannon team!

We can do it. TWICE

Great news! Our agency has won the recent Pannon brand communications pitch. „Winning this pitch proved again that our devotion to brand building and our commited team makes our agency the best solution for Pannon.” – said our CEO, Andrea Pető-Dickinson.
Ogilvy was first awarded the Pannon account in November 2005, launching the complete re-branding campaign and developing the new communication platform. „We are thrilled to win this pitch, because this means that we can further build the brand that we have been stewarding for three years now.” – added Andras Barta, the leading creative of the pitch team.
The new assignment will begin from January 1., 2009 and includes the development and execution of the Pannon brand communications activities.

Congratulations to the whole pitch team!

Ogilvy Budapest wins one Grand Prix and 2 Silvers at the Golden Drum

Interview with Bartek Rams, Executive Creative Director:

Launch of RedWorks Budapest

We are very pleased to announce the formal launch of RedWorks Budapest as an independent Ogilvy company.

Following the international Ogilvy initiative we launched the RedWorks division in early 2008. The division unified all the agency's production-related disciplines (graphic studio, print and electronic production, in-house photostudio) to make production processes more cost-effective and enable the agency to provide faster, more flexible solutions to its clients.

The last months proved that there is a strong market need for the RedWorks concept, so the agency decided to move forward and establish RedWorks Budapest as an independent Ogilvy company. 

RedWorks is led by Tamas Egri who has been working with Ogilvy for 8 years, and who prior to his appointment was Head of Ogilvy's DirectDesign.

To learn more about RedWorks Budapest, visit its brand new website at: www.redworks.hu